Innovating at the Intersection of Beauty and Technology

 

Innovating at the Intersection of Beauty and Technology

Notes From Michael W. Smith

Company Feature, Dec three, 2018

When a business enterprise has innovation in its DNA, it’s a excellent region for generation to thrive. This reality truly encouraged my decision to sign up for The Estée Lauder Companies (ELC) closing year as Chief Information Officer. It changed into clear to me that this became a customer-obsessed employer, in which technological improvements could be on very fertile floor. The organisation’s route to achievement — from the very first products that Mrs. Estée Lauder created, to how she took her merchandise to marketplace; from the corporation’s spectacular R&D tune record, to its early access into on-line retail — excited me approximately the ability for its future.

CIO Michael W. Smith in ELC's new Tech Hub in Long Island City, NY

The intersection of beauty and generation changed into no longer that obvious to me a few years again. By comparison, when I first joined Nike in 1990, I was a runner and a soccer participant and I had a natural affinity for the company and its reason. I became now not as personally acquainted with status splendor once I joined ELC. However, inside the first few weeks of my new role, I sat in many emblem innovation conferences wherein I realized the artwork of what we do and just how beautiful a craft it's miles. I understood how our products deliver pleasure and self assurance to human beings — they're personal, intimate and real. @ Read More technologyiesbusiness fitforvogue 

Our imaginative and prescient is to lead the status beauty industry in tech innovation. There's a large play for beauty in artificial intelligence, augmented fact, virtual reality and other emerging technology. For instance, we've the capability to better understand clients’ skin and what they need, and to apply synthetic intelligence to higher fit foundations, lipsticks and skin care regimens. We are focused on creating the best customized reports for customers, giving them seamless, aspirational reviews whether on mobile, in save or on-line.  At ELC, we're differentiating ourselves thru advanced quality products and turning in our signature High-Touch services in a excessive-tech world. 

Contributing to the technological transformation at ELC is our new Long Island City Tech Hub, that is primarily based within the heart of New York’s emerging tech epicenter. Our new Tech Hub changed into designed to drive collaboration during the IT employer and across the entire organization.

ELC's Tech Hub in Long Island City gives many collaborative work regions

Innovation comes from human beings operating together and mashing thoughts. We now have severa physical group spaces which allow for formal and casual interactions that could spark thoughts and creativity. We’ve additionally substantially invested in collaboration technologies that allow seamless virtual teaming so we will work simply as without problems with our colleagues in New York as with the ones round the world. Built-in amenities which include a loose health club, a backed cafeteria and a rooftop deck assist to raise the employee experience. This area is clearly about a brand new way of working thru co-advent.

As a CIO who has led organizational transformation in earlier roles, I recognize that exchange isn’t smooth. But I am pleased that at ELC we've got greater champions and early adopters of exchange than standard. The level of talent in our business enterprise positions us strongly for the destiny and I am committed to making sure we have a numerous generation group representative of our girl customers and worker base. To this end, we’re spending extra time recruiting in focused applications and sponsoring enterprise activities, including the Grace Hopper Celebration, the world's biggest collecting of women technologists.

Michael Smith and group on the latest Beauty Hackathon

We additionally recently held our first Beauty Hackathon, which attracted greater than a hundred and twenty individuals from 35 universities and 28 organizations. This occasion turned into a cultural touchstone for us and symbolized how vital innovation and creativity are with regards to serving customers. The Hackathon enabled curious minds from outdoor the splendor enterprise to look what we do, see our values at paintings — and experience how lots fun we have doing it. Just as vital, it exposed our personnel to new methods of questioning and running.

ELC’s mission is to invent the destiny of beauty, so it’s critical that our employees additionally have inner mobility. I started my 22-year career at Nike in IT, however I moved through many other functions early on. When I sooner or later returned to IT in a management function my duties continued to develop, which I attribute to the huge enjoy I had gained all through my first chapter with Nike.

I am a firm believer in developing employees who possess a extensive breadth of enterprise expertise and depth within the technology space. I am trying to create thoughtful and deliberate movement inside our employer to facilitate this fingers-on gaining knowledge of. My intention is for IT to be a incredible internal talent source for the company, as generation, digital and analytic talents end up vital in anybody's job, irrespective of in which you sit down.

Lastly, consistent with ELC’s commitment to worldwide citizenship, I am pleased with the dedication our team displays in serving the communities wherein we live and work. It’s early December, which means we're approximately to embark on our IT Global Day of Service — an annual event that supports a couple of nonprofits on the whole related to education. It's humbling to take on this subculture which means so much to our employees throughout six continents. It is my wish and my purpose through the years to expand these significant sports to deepen our connections with our groups.

What energizes me about coming to work each day are the limitless possibilities. There is not anything this is now not feasible here. I assume this speaks to our culture, our leadership and our people. It speaks to the historical past that we stand on. It’s an thrilling time to be operating on the intersection of beauty and era in a employer that is passionate about pushing the bounds and inventing the sudden.

Michael W. Smith is Chief Information Officer of The Estée Lauder Companies (ELC). He is a seasoned chief who brings a combination of Information Technology (IT), industrial and useful know-how with extra than 25 years of enjoy throughout retail, era and pharma industries. In his function, Michael is responsible for similarly advancing the agency’s innovation in technology to successfully guide and permit the organisation’s boom approach and the evolving wishes of its manufacturers and commercial enterprise. He additionally drives global technology answers in key strategic areas for the corporation, substantially retail, digital, social and analytics. Prior to becoming a member of ELC, Michael held management roles at Nike, Inc., where he spent over 22 years in multiple emblem and era roles, and Mylan NV, wherein he led Digital and Innovation and Global Business Services, similarly to serving as the agency’s Chief Information Officer. Michael is presently a member of multiple advisory boards, which includes Accoy Pharmaceuticals, a healthcare organization; CausePoint a generation organisation; and Incture, a software program company.

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