How to Add Google Analytics to WordPress Websites

 

Successful marketing campaigns are based on data. If you have detailed data on your website visitors, you can customize your marketing campaigns to attract targets and convert them into leads.

Tracking visitors is an essential aspect of running an online business. Hence, many popular tools help you track visitors and generate detailed segment reports on various web traffic analysis parameters. Among these tools, Google Analytics for WordPress is an excellent choice for analyzing visitor trends and traffic sources.

When you install Google Analytics on WordPress, you get detailed insights into your website and user behaviour (such as page views, time spent on pages, bounce rate, traffic source, etc.). And experts recommend opting for the best WordPress hosting providers to use these insights for exemplary performance results. techiesin

This article will discuss why you should use Google Analytics and the steps to set it up on your WordPress website. Table of ContentsWhy Should You Set Up Google Analytics? How to Create a Google Analytics Account4 Easy Methods to Add Google Analytics to WordPressAdd Google Tag Code to Header.phpInstall the Google Analytics WordPress PluginUsing Google Tag ManagerHostingWordPress Google Analytics LocallyMake Sure Google Analytics Works WellWrapping Up! Why Should You Set Up Google Analytics?

In this data-centric age, any tool that provides detailed information on website visitors is essential to your website. And a tool like Google Analytics that tracks visitors and their journey (such as search engines, ads, click-to-pay networks, email marketing, PDF, and onsite/offsite links) is a must-have for anyone seeking growth.

In particular, Google Analytics tells you:

Who visited your website, and when

What visitors are doing on your website

How visitors discover your website

How visitors interact with your website content

Additional information includes visitor geo-location, browsers, default language, screen resolution, JavaScript support, etc. This user data is beneficial for developing strategies and helps you with website customization (such as theme and menu placement) and future website improvements.

How to Create a Google Analytics Account

Any user can easily install Google Analytics on a WordPress website regardless of their technical background. You’ll find how easy the steps are as I demonstrate how to set up Google Analytics on WordPress websites. Also, we have covered a detailed guide on integrating Google Analytics with WooCommerce. So, let’s get started! While there are many ways of integrating Google Analytics with WordPress websites, the steps mentioned remain the same for all methods.Step 1: Create a Google Analytics AccountYou need to create a Google Analytics account. For this, go to analytics.google.com. From there, two cases arise:

You already have a Google account: Log in with your credentials.

You don’t have a Google account: Create a new report by clicking the “Create account” button. Fill up the information, including your name, email address, password, and related information (date of birth, mobile number, location, etc.).

Once you’ve created your Gmail account, open the Google Analytics homepage and click the Start measuring button. marketingmediaweb

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