How To Install Google Analytics In WordPress Site?
If you remain a website owner and want your site to achieve
your goals, you must be very concerned about how many visitors are on your
site, how they can find your site, or what they do.
Google Analytics is the leading and market leading tool for
monitoring and analyzing traffic on your website. This useful tool allows you
to clearly understand the behavior of your audience, track daily traffic and
show the strengths and weaknesses of your site.
Today we are going to share with you some tips for
installing and using this powerful tool for your WordPress site.
What Google Analytics Shows
Once you have this amazing tool installed on your site, you
can go to the Google Analytics site to view all the statistics or take a quick
look at your site.
page view
You will know how many visits your site received in a given
period of time.
Unique pageviews
they are a collection of page views created by the same user
during the same session (i.e., the number of sessions during which that page
was viewed one or more times). The time limit for this session is 24 hours.
Bounce rate
The bounce rate is the percentage of people who left your
site after viewing one page.
Average time on site
It is also a measure of the success of your site
architecture, content, and landing pages. The more time you spend on the site,
the better it is and the higher your chances of success.
new visits
New visits are a great indicator of brand growth.
traffic sources
Users arrive at your site from a variety of sources,
including advertising campaigns, search engines, and social media. Traffic
sources will show you where your customers are coming from
Keywords
With keyword analysis, you can set up and manage your SEO
campaign to reach more customers.
Home page and publications
Which sides and which posts are the most visited? Can you
expose these pages more with SEO activity?
As part of the above, Google Analytics provides more other
data so that you can recognize your website. Using these analytics, you will be
able to better determine how to proceed to keep your site successful.
Google Analytics provides not only website information, but
can also be linked to a Google Adwords account. If you run PPC campaigns, you
will see the full results in Google Analytics.
How to sign up for Google Analytics
Step 1: To create a Google Analytics account >> Visit
the Google Analytics signup page and log into your Gmail account.
Step 2. Once you log into your Gmail account, you will be
taken to the next page as shown below. This is where you will sign in to Google
Analytics with your Gmail account.
Step 3: Fill in your information to set up your GA (Google
Analytics) account. If the account name is the GA profile name for that
website, you can use your website name to make it easier to remember.
Once you have entered this information, click the "Get
Tracking ID" button. You will be presented with the Google Analytics terms
and services that you must agree to, so click the "I agree" button.
Step 4: You will now receive a Google Analytics tracking
code. You can copy this tracking code because you will need to inject it into
your WordPress site based on the method you use below.
How to Install Google Analytics in WordPress
There are many different ways to set up Google Analytics in
WordPress. We will show you three different methods so that you can choose the
simplest method that best suits your needs.
1. Install Google Analytics using the free version of
MonsterInsights.
One of the easiest ways to embed Google Analytics into a
WordPress site is to install GA plugins. You can use MonsterInsights, which is
one of the most popular Google Analytics plugins for WordPress.
First of all, you necessity to install and activate the
MonsterInsights plugin just like other plugins. Upon activation, the plugin
will add a new menu piece labeled "Insights" to your WordPress admin
menu. Go to Insights » Settings to configure plugin settings.
Next, you need to click the "Authenticate with your
Google Account" button to connect Google Analytics to your WordPress site.
Then you determination see a pop-up window >> Click
next to continue. Now you need to click on the "Click to get a code from
Google" button.
Another popup will appear with the message
"MonsterInsights wants to access your Google Analytics data". Click
the "Allow" button to continue. Now the popup allows