How to Install Google Analytics in WordPress for Beginners

 

Do you want to install Google Analytics in WordPress? Knowing how your audience interacts with your site is critical to your success.

The best way to get to know your audience is through traffic statistics, and that's what Google Analytics offers for FREE.

In this article, we will explain why Google Analytics is so important and how to easily install Google Analytics on your WordPress website (step by step).

How to Install Google Analytics in WordPress

First, we'll explain why Google Analytics is so important and how it can help you grow your website.

After that, we will show you how to register a Google Analytics account and the different ways to install it on your WordPress site.

Finally, we will explain how to view traffic reports in Google Analytics.

Here is a brief overview of what you will learn in this article.

Why is Google Analytics important?

How to sign up for Google Analytics

How to Install Google Analytics with MonsterInsights (Recommended)

How to install Google Analytics using the Insert Headers and Footers plugin

How to Install Google Analytics in a WordPress Theme (Advanced)

View reports in Google Analytics

Get the most out of Google Analytics

Ready to get started.

If you don't want to watch the tutorial video, you can continue reading the text version below:

Why is Google Analytics important for bloggers?

Once you jerk a blog, your number 1 goal is to get more traffic and subscribers. Google Analytics helps you make data-driven verdicts by showing you important statistics. You can see:

Who is visiting your site?

This piece of analytics is responsible for the geographic location of your audience, the browser the user used to visit your site, and other important information such as screen resolution, JavaScript support, Flash support, language, and more.

This data is extremely useful and can help you in many ways. Once you get a custom design, you can use user data to make sure your site is compatible with your audience.

 

If most of your users don't support Flash, you should avoid adding a flash element to your site. If most of your users have a screen resolution of 1280, make sure your design supports that resolution or lower.

What do people do when they are on your site?

You can track where users go to your site, how long they stay on your site, and what is your bounce rate (percentage of users who leave your site on their first visit).

By using this information, you can reduce your bounce rate and increase your page views.

You can also find your most popular articles, articles that are underperforming, and what content your users are searching for.

When do people visit your site?

By viewing the hottest time of the day for your site, you can choose when to publish your post. If this time zone is not compatible with yours, you can schedule the post to coincide with this time.

How do people find your site?

This analytics section shows where your users are coming from (ex: search engines, direct links, referral links from another site).

It also shows you what percentage of your visitors are coming from each of those sources. Google Analytics gives you a breakdown for each of these categories. If it's a search engine category, it shows which search engine got the most traffic: Google, Yahoo, Bing, etc.

The referral source breakdown shows which sites you need to work with the most. If your main referral source is Facebook, you need Facebook exclusive content to make your Facebook audience feel special.

If your main source of referrals is an external website, you might consider partnering with that website (guest messaging or something else).

How are people interacting with your content?

Google Analytics shows you how your users are interacting with the content on your site. It shows you what percentage of users clicked on which link on your site and more.

You can do A/B split tests by experimenting with content in Google Analytics to see what works best for your goals.

By observing user interactivity, you can create content around your users. By reviewing the answers to the questions above, you can focus on strategies that work for your site and avoid strategies that don't.

Simply put, stop guessing and focus on important statistics to make data-driven decisions.

How to register in

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