What Can Contents Marketing Do For Your Business?

Is content marketing still a vague term for you? Marketing yes, you can see it very well; content , you pretty much see… But content marketing? Find out in this article what content marketing can do for your business .

The content marketing or content marketing for its English version, is to provide Internet users:

of blog articles

guides, white papers

the newsletters

infographics

of videos

case studies

etc.

But beware, the purpose of these is not to praise the merits of your product or service (a washing machine or software for example), but to provide educational information to your persona (target). Indeed, the latter are no longer receptive to traditional sales techniques such as television, radio or billboard advertising. This is evidenced by the growth of Adblocks ( internet advertising stoppers ) or Bloctels (red list of canvassing for the telephone).

With the advent of digital , it is essential that your business provides relevant answers to the needs of your consumers.

Here are 4 reasons to turn to content marketing:

Gain visibility on Google and increase your traffic

By producing SEO optimized blog posts , you increase the number of your pages indexed by Google and at the same time your chances of being found. So, logically, the number of visitors to your site will increase. If your website is effective , then you will turn these visits into prospects and then customers.

 

Are you going on vacations and would like to continue generating leads while you are away? Read our article ...

Become a recognized expert in your field

As you gain visibility and your website or blog appears as soon as you type a query relating to your domain, you become the reference in the matter, your notoriety is increased.

It is up to you to carefully survey your editorial strategy to cover all the keywords that could be searched for by your  persona .

Affirm your identity

By speaking on the web, you give your business a personality and identity . Through the tone used, it is no longer just “your brand” that is aimed at consumers but a “real” person (you, me). The relationship with your community becomes stronger and the exchanges more enriching.

Generate leads and enrich your database

By offering value-added content , you attract Internet users to your site but you will also generate leads . How? 'Or' What ? In exchange for your more in-depth content such as white papers (guides) or case studies, you ask for the contact details of Internet users, and in particular their email address . Here we touch on the essence of inbound marketing that I invite you to discover through our articles:

The 'Inbound Marketing explained to my mother

How inbound marketing supports the growth of SMEs  ?

So, you build your own qualified database . Recently, we also put forward 6 reasons not to fall into the trap of renting email databases .

 

 

The guide to the best walks to do with your dog.

The guide to taking good care of your dog.

To obtain this valuable advice, Internet users must, for example, enter their name, first name, email address and dog name. You will then have the necessary informations to subsequently set up personalized emailing campaigns and bring your prospects to purchase.

 

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