Instagram and your business: why and how to have a great feed

Besides the importance of the profile with the fact of having to take care of the description and the photo, to insert links to a website or to another social network, it is essential to take care of your feed on Instagram. techwadia

First of all, what is a feed ? It is simply your portfolio (your set of photographs) on Instagram. The key is knowing how to harmonize and organize it in order to attract the attention of your target and make them want to read your description and interact with you .

Contrary to what one might think, the feed is not only reserved for personal or influencer accounts and is therefore an integral part of your company's digital strategy . "A picture is worth a thousand words" reminds us of Confucius. Instagram is above all the visual social network. In this article, we give you the tips to get a great feed.  fashionglee

Why have a great feed: the advantages

1. A good feed brings consistency

It is important there is consistency between your usual content strategy and your feed, which must also reflect your graphic charter . This consistency therefore takes place both at the level of the published content and at the level of the colors used.

For example, and as you can see in the image below, the Coca Cola feed features a predominance of red, white and black. This is totally consistent with the visual identity of the brand .

2. It allows you to differentiate yourself

According to a CNIL survey, more than 300 million images are published on Instagram every day. Your publications can therefore be drowned in the mass of content present on this social network.

We therefore advise you to personalize your feed by deciding beforehand on the theme you intend to give it: choice of colors, choice of image formats and choice of content. tophealthfitnesstips

3. It will generate commitment from your target

A well thought out and quality feed (content creation, organization and planning ...) is created to attract your target . If you succeed, they will have a better image of your business and will be more inclined to interact with you.

Instagram is the social network that generate the most engagement , and the visual has a lot to do with it!

There are advantages to taking care of your feed, but we would like to draw your attention to three major disadvantages :

•             it takes time (creating a harmonious feed, creating content, organizing and planning)

•             you have to be rigorous (frequency and times of publications)

•             the consistency is also required as for any other actions on your digital strategy

Before wanting commitment from your target, you will therefore first have to commit to it and remain rigorous.

 

 

How to have a harmonious feed?

Tip 1: Take beautiful, well-composed photos

 

Sharing photographs is the basis of Instagram and the golden rules of photography naturally apply here (light, subject / composition and framing ...):

•             The brightness : For a beautiful light is preferable to favor natural light. Light and contrasts convey emotion, so it should not be overlooked. Excellent framing and a very beautiful subject will not be to their advantage in poor light.

•             The composition : Choosing what you will put in your photography to highlight your subject / product / service.

•             Use the rule of thirds : fictitiously (or actually using your camera settings) divide your camera screen with two horizontal line and two vertical lines to get 9 squares. The trick is to place your subject either on one of these lines or on one of the points of intersection in order to avoid centering the subject in the frame and thus bring more dynamism to your photograph.  superhealthiness

If you have the time and the skills, you can also create beautiful infographics yourself.

Tip 2: Be consistent (in the theme) and rigorous

A beautiful feed is produced through the creation of a coherent and harmonious universe obtained through the use of specific formats and / or a color code or even the use of a specific filter. We saw it above with the example of Coca Cola.

2.1. Different image formats can be used:

•             The classic square format (1080x1080 px

•             Vertical (1080x1350px) and / or horizontal (1080x566px) format

You can choose an image format or alternate them logically as in the following example:

2.2. The type of image / video

You can decide to post photographs, images, infographics, or even videos (which generate more comments than posting images). You can also alternate them consistently.

2.3. Color coding or using a filter or two

Your feed must be attractive, match your visual identity and your brand image . This will allow your customers and your target to recognize you directly and it will generate more engagement from them.

You can therefore follow the same color code (pastel colors, sparkling colors, use the same tones, publish desaturated or even decontrasted images).

Example 1 : Dominance of pink, girly theme and very “Instagrammable”

 

Example 2 : Same tone and use of a specific filter

Tip 3: Use software that can help you create or improve your feed

3.1. To edit your images:

On computer :

•             Photoshop

•             Lightroom CC (image correction)

 

On mobile:

•             Photoshop Fix (image correction)

•             PS Express (image editing and collages)

•             Facetune 2 (image correction, adding effects)

•             Snapseed (image correction, cropping, adding text and filters)

•             Vesco (add effects and text)

•             Picsart (collages, adding frames, creating designs and correcting images)

•             Instasize (format an image)

•             Lightroom CC (image correction

3.2. To organize your feed:

On computer :

•             UNUM

On mobile:

•             UNUM

•             Preview (reposts, search for better hasstags, breadmaking ...)

•             Giantsquare (to get a big picture on Instagram)

•             Planoly (much more complete than UNUM).

3.3. To create and / or use filters

 

On computer :

•             Lightroom CC

On mobile:

•             Litghroom CC

•             Afterlight

•             VSCO redditbooks

 

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