How to install Google Analytics on Wordpress?

Have you heard of Google Analytics and have been told you need to install it on your  Wordpress website ? You are in the right place !

Knowing how your audience interacts on your website is important to understand your Internet users, analyze and make the necessary correction to improve your performance. The large amount of data collected is the best way to know your audience. In this sense, Google Analytics gives them back to you for free.

In this article, we will see togethers why Analytics is an essential tool for your website and how to installs it on your Wordpress site , step by step.

Why use Google Analytics on your website?

When you said to yourself that you were going to create your website , whether it was to run a business blog , present your company or even get into e-commerce, your number 1 goal was certainly to attract traffic to it.

Google Analytics will allow you to collect information on Internet users coming to your various pages. This collection enables analysis tools to better identify Internet users and their interests in order to offer them ever more consistent and personalized content.

Google Analytics is an extreme powerful tool that allows you to analyze a large amount of information relating to the activity on your website. This solution is offered by Google free of charge without the need to pay entry or user fees afterwards.

A. Know who is visiting your website?

The tool will allow you to identify the behavior of your Internet users. You will be able to have information relating to:

•             their geolocation

•             their frequency of visit

•             distribution by gender, age, ...

•             their use and the medium they use to visit you: mobile, tablet or even computer.

All this information is important to determine the content, design, and frequency of publication of your posts.

Your website remain the core of your digital presence. As a result, your site is in the best position to collect as much information as possible on the behavior of Internet users, in order to allow you to judge the effectiveness of the campaigns you launch to promote your products or services online. This tool will help you analyze the results of your digital marketing strategy .

B. What are they doing on your site?

It's easy to see which pages are performing well, thanks to the number of page views, but also the time spent on each page, the number of page views per session (per visit if you prefer) or the bounce rate.

All of this information will help you understand what works , and what you need to fix. So you will be able to find out which articles work best and explore these topics in depth.

 

C. When do they visit your site?

Knowing the frequency and peak time of visits to your site is crucial to knowing when to publish your article, offer, operation ...

Google Analytics allows you to easily configure this kind of report. We just explain how to do it in this article:  Know the best time to post thanks to Google Analytics .

D. Where do your Internet users come from?

Finally, you can find out how they got to your site. Google Analytics will distinguish between sources, ie through which channel the Internet user arrived.

Find out how to analyze and measure incoming traffic to your website: How to measure the performance of your marketing campaign on Google Analytics?

How to sign up for Google Analytics?

Step 1 : Sign up for Google Analytics

First of all, you have to registers on the platform and create an account . For this you need a Google account or a Gmail account. If you already have one you  use it and register with it. If not, it will be necessary to create one.

After your Google registration, you arrive on this page which invites you to register for Google Analytics. This is where you will logs in each time with your Gmail address to access Analytics.

Step 2 : Selection of the website.

At this step, you will choose whether you want to choose a monitoring of your website or your mobile application.

Then you just have to configure the name of the account (it is recommended not to put the name of the website with the www). For the website URL, if it is secure (HTTPS), change the selection. Be sure to select the sectoral category of your website. It will allow you to be registered and compared by sites in the same industry.

Finally, complete the time zone .

Once all of this information has been saved, click on Receive Tracking Code ID and you will be presented with all of the Google Analytics terms of service that you must agree to to continue.

Step 3  : Here is the tracking code for your Analytics account. Copy it, we will now install it on your Wordpress site.

These 4 steps work for creating any Google Analytics account, regardless of the type of website. The following steps will be specific to Wordpress.

How to install Google Analytics on a Wordpress site?

 

There are different ways to implement the Analytics tracking code:

1.            By using a plugin (option 1 recommended if you are not yet familiar with the Wordpress interface and their functionalities)

2.            By adding a tracking script directly to the header.php file

3.            Or by creating a new function in the functions.php file.

Today I will tell you about the first and the second solution. The third requires coding knowledge.

OPTION 1: Use of a Plugin

Among the different plugins (also called extensions) available to connect your Google Analytics tracking, a certain number are free. Here are four equally efficient ones.

All you needs to do is add your Google Analyltics ID which begins with: “UA-” followed by a number.

We will focus on the first one with more than 1 million installations activated.

Step 1: Add the Plugin

To downloads it, you can install it by going to your Wordpress dashboard. There you will find the extension, click Add and search for Google Analytics Dashboard .

Step 2: Install and link the plugin

The second step is to click on “Install the application” (by clicking on Install as the name suggests).

Now you will have to link your Google Analytics Account to the Plugin . To do this, in the menu on the left of your Wordpress, click on Google Analytics> General plugin settings and click on “Authorize the extension”.

By authorizing the extension it will offer you to “Obtain the access code”.

Select the Google accounts you want to link and on which you created your Google Analytics account:

Next, authorize the Google Analytics plugin to access your account data:

Final step : Access code

Google will give you a long piece of code, you just have to copy and paste it in the plugin settings, in the field entitled "Access code".

There you have it, your wordpress site is now linked to the Analytics tool. Wait 24 hours to start seeing the first statistics, in particular the sessions, go up on your Analytics page. The first analyzes are yours!

OPTION 2: Insertion of the code in header.php

As I mentioned above, there are several way to integrate Google Analytics code into a WordPress blog. For example, the code can be included in your theme's header.php file. This manipulation is more advanced, for those who have better knowledge of Wordpress.

1.            Go to the WordPress admins area and go to Appearance -> Editor

2.            Open header.php for editing.

3.            Insert the Analytics tracking code “UA-XXXXX”, which you acquired in step 4 in Google Analytics, before the </head> tag and and press the Update file button.

Please note: the Analytics code will only be inserted on your active theme. You will have to add it agains if you change the theme.

Here are the two installation options to install Google Analytics on your Wordpress site. There is a third one, less used and that we will not discuss in this tutorial, namely the creation of a new function in the functions.php file. This method, which is more for Webmasters, requires extensive coding knowledge and we recommend that you use it only if you are sure what you are doing.

 If you want to make your Wordpress website a prospecting machine, see our article How will your website generate business?

 

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