8 criteria for choosing the right digital agency in Reunion Island

The decision is made: you need a digital agency  in Reunion Island to set up your projects on the web. Yes, but there you have it, on what basis will you make your choice? How to determine which one will share your new digital adventures? We have listed 8 criteria that we believe are essential for choosing the right digital agency .

Listening and advice

Your digital agency will stage the projects you have imagined. It is therefore essential that you feel listened to when you talk about your future website and its business objectives , your future web series or simply the optimization of your Facebook page.

Pay attention to the quality of the advice given to you during the first meetings. They will help you determine your willingness to continue with it.

Availability and responsiveness

You must be able to easily reach your digital agency. Whether it is the posting of new information on your website or a typo to correct, your agency must be very responsive.

Once again, your first exchanges in the prospecting phase will give you an idea of these elements.

The translation of your creation needs

Have you launched a consultation for your company's digital strategy? Absolutely include a creative component to realize on the one hand, the understanding of your needs , and on the other hands, the  creativity that will be offered to you.

In addition, a small practical exercise will allow to carry out a real relational situation of a future "real" project.

The ability to handle problems

Let it be said, the web is not an exact science! Because of this, there will always be things that are not as you imagined . Unlike a visual file that you have validated and which will appear as is on your 4 * 3 poster campaign, the creation of your site may differ from the models.

The whole point is that your service provider offers you solutions to achieve a result that satisfies you.

Strategic skills

With your agency, you must determine the objectives of your digital strategy, in correlation with your marketing objective .

Are you aiming for an increases in market share for your flagship product? How will it contribute to the achievement of this objective?

•             thanks to more traffic, ie more audience? With what editorial strategy ?

•             thanks to an increase in the numbers of prospects generated (the famous leads) via your website?

•             thanks to an improvement in conversion, that is to say the transformation of your visitors into prospects and / or your prospects into customers?

If Facebook is part of your digital actions, remember that its use should be geared towards achieving your marketing objective . Most of the times, this will be the conversion to generate new leads for your sales force or fill the shopping carts of your e-commerce site .

At the same time, make sure that  the method used by the digital agency is perfectly suited to your objectives.

Technical skills

Everyone has their own job and if you go through an agency it's good because it provides you with technical know-how   ( CRM , marketing automation) that you don't have. Ask to see the latest achievements of their clients to see what she can offer you.

The digital team

Humans obviously plays a major role in choosing its digital agency. You will have a lot of discussion with them so make sure that the "fit" is there!

Many projects have fallen into disuse because of a complicated human relationship between the interlocutors.

Does the digital agency apply the advice it provides?

This element is essential. Do you know the expression? The shoemakers are the worst shod ... And the digital sector is no exception to the rule!

So, check out the digital agency's website right now and take a look at:

•             "buttons" call to action ( call-to-Action )

•             elements geared towards conversion (landings pages, an example here )

•             forms

•             social networks  : their twitter account, their company Facebook page  or Linkedin

•             content they post on their blog

•             newsletters they send

•             premium content  they offer

•             the results obtained: our agency supports the best digital strategy France 2020

In short, make sure you are in perfect agreement with the method used  by your (possibly) future provider. And then ask yourself the question: would you like to have  lunch in a restaurant where the Chef never eats?

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